So why did this movie have such a visceral effect on the viewers? Was it the raw, gritty filming style? The authentic terror the actors portrayed? Or the marketing campaign that was used to promote the movie? It is said that the studio made a great effort to keep the actors out of the public light for a while after the release. Was this a staged performance or was this truly a film depicting the disappearance of three young, aspiring filmmakers? With only $60,000 at their disposal, directors Daniel Myrick and Eduardo Sanchez created a phenomenon that terrified viewers. At the time of its release, it was unique, having moviegoers question its validity. It is a movie that spawned a love for the found footage sub-genre of horror, opening the door for other films like Grave Encounters and the Paranormal Activity and Hell House, LLC. franchises (check out our Hell House reviews HERE and HERE).
This movie, of course, is The Blair Witch Project released in July of 1999. A film that only posed more questions and adding to the legend of the Blair Witch. In the summer of 1999, a film was released, a film depicting the last known traces of Heather, Josh, and Mike. Equipped with cameras and camping gear, these filmmakers set out into the forest, never to be seen again. Three young documentarians travel to Burkittsville, Maryland in search of the Blair Witch an age-old legend about missing children and unexplainable happenings.
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